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Russell Main Street to Launch Gift Card Program

Russell Gift Card ProgramRussell Main Street, Inc. is launching a Gift Card Incentive Program for Russell businesses.

The program will begin on July 20 and continue through August 16 or until all the gift cards are purchased. The incentive program will allow consumers to purchase a $25 gift card to a local business and upon purchase the consumer will receive a free $10 bonus.

The incentive program is funded through a Union Pacific Kansas Main Street Recovery grant, which provides funds to downtowns impacted by COVID-19 and made possible by Union Pacific. Adding to the program, Russell's local banks, Southwind Bank, Sunflower Bank, UMB Bank and Wilson State Bank, have each pledged a donation to the project.

"We are so grateful for Union Pacific and our local banks. This program would not be possible without the funding they have provided. This program will be a great boost to our local businesses and to our local economy. Our main goal is to get the word out, our stores are open for business while also providing a little incentive for shopping local," said Krista Whitmer, Executive Director of Russell Main Street.

The gift card incentive program will be conducted in four phases. Each phase will take place over one week time. Each week Union Pacific and one local bank will be recognized for their donation to the program. Round one will take place from July 20 through July 26, sponsored by Southwind Bank. Round two will take place from July 27 through August 2, sponsored by Sunflower Bank. Round three will take place August 3 through August 9, sponsored by UMB Bank. Round four will take place August 10 through August 16, sponsored by Wilson State Bank.

The gift cards will be available for purchase at www.russellmainstreet.com. Consumers will be able to purchase a gift card to a local business of their choice. The businesses will be notified when a purchase is made and at the end of each week the cards will be available in each corresponding business. Each round will consist of 80 gift cards available for purchase. A four card limit per round per person will be implemented.

All Russell Main Street, Inc. businesses are eligible for the program. For more information on getting your business registered, visit www.russellmainstreet.com/giftcard.

Russell Gift Card Program Flyer

(Information courtesy RMSI.)

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